Senior Sales Manager

Company Description

Join us at Accor, where life pulses with passion!

As a pioneer in the art of responsible hospitality, the Accor Group gathers more than 45 brands, 5,600 hotels, 10,000 restaurants, and lifestyle destinations in 110 countries. While each brand has its own personality, where you will be able to truly find yourself, they all share a common ambition: to keep innovating and challenging the status-quo.

By joining us, you will become a Heartist®, because hospitality is, first and foremost, a work of heart.

You will join a caring environment and a team where you can be all you are. You will be in a supportive place to grow, to fulfil yourself, to discover other professions and to pursue career opportunities, in your hotel or in other hospitality environments, in your country or anywhere in the world!

You will enjoy exclusive benefits, specific to the sector and beyond, as well as strong recognition for your daily commitment.

Everything you will do with us, regardless of your profession, will offer a deep sense of meaning, to create lasting, memorable and impactful experiences for your customers, for your colleagues and for the planet.

Hospitality is a work of heart,

Join us and become a Heartist®.

Job Description

Main Responsibilities

* Sales & Business Development
* Develop and implement strategic action plans to achieve the resort’s room, F&B, MICE, and ancillary revenue targets.
* Manage and grow a portfolio of key accounts, maintaining high-level relationships with corporate clients, travel agencies, tour operators, event planners, and government institutions.
* Identify new business opportunities and ensure continuous market penetration locally, nationally, and internationally.
* Conduct regular sales calls, prospecting visits, and client meetings to strengthen the Sofitel brand presence.
* Prepare and follow up on proposals, contracts, and negotiations in line with Accor commercial policies.
* Market Intelligence
* Monitor competitor activities, market trends, travel patterns, and seasonal demands relevant to Agadir and Moroccan tourism.
* Provide periodic reports, forecasts, and strategic recommendations to the DOSM.
* Ensure alignment with Accor global sales strategies and participate in regional sales initiatives.
* MICE & Events Sales
* Handle complex MICE requests from inquiry to contract signature.
* Coordinate with the Events, Banqueting, and Operations teams to ensure client expectations are met.
* Support major resort events, conferences, and corporate functions.
* Client Relationship Management
* Maintain high customer satisfaction levels by delivering personalized, anticipatory service.
* Host site inspections, fam trips, and VIP visits.
* Ensure compliance with Accor’s CRM system (Opera / Delphi / Salesforce) and maintain accurate account profiles.
* Collaboration & Internal Communication
* Work closely with Revenue Management to optimize rates, availability, and promotional offers.
* Coordinate with Marketing on promotional campaigns, content, and brand activations.
* Mentor junior sales staff and support their development.
* Administrative & Reporting
* Prepare weekly, monthly, and quarterly sales reports.
* Ensure accurate documentation of contracts, agreements, and client correspondence.
* Maintain confidentiality of commercial and client information.

Qualifications

Required Qualifications & Competencies

Education

* Bachelor’s degree in Business, Hospitality Management, or related field.

Experience

* Minimum 5 years of sales experience in luxury hospitality, ideally with Accor or a 5-star international hotel chain.
* Proven track record in MICE, corporate, and leisure segments.
* Experience in Moroccan tourism markets is an asset.

Technical Skills

* Strong knowledge of Opera PMS, Delphi/Amadeus, and Accor sales tools.
* Excellent negotiation, presentation, and reporting skills.
* Strong financial and commercial acumen.

Languages

* Fluent French and English (written and spoken).
* Arabic highly preferred.
* Additional languages (German, Spanish) are an advantage for the Agadir market.

Additional Information

Sofitel Agadir Royal Bay Resort