Goodwork is recruiting for a Canadian-based veterinary AI software company.
What makes this opportunity interesting?
* 🇨🇦 Canadian company giving veterinary professionals time back in their day
* 🏥 AI-powered veterinary software that automates medical documentation
* ⭐ 4.7/5 star rating from 199+ customer reviews on Capterra
About the Company
We're a voice-enabled AI software company specializing in veterinary technology, founded in 2019 to solve documentation challenges in veterinary medicine. Our mission: Give veterinary professionals time back in their day.
Our platform automates medical records, SOAP notes, and call summaries through intelligent dictation. Available on mobile, desktop, and web, we integrate directly with EMR systems to eliminate manual documentation work. Features include Auto-SOAP generation, AI Assistant for administrative tasks, automated call summaries, and flexible dictation across any application.
We serve over 5,000 veterinary professionals across North America—from single-doctor practices to enterprise veterinary groups. While focused primarily on the US and Canada, we also support clients in Europe, Australia and New Zealand.
Our track record includes 4.7/5 stars from 199+ Capterra reviews, Fear Free Preferred Product status, and recent awards for Best Value (2024), Best Customer Support (2024), Best Ease of Use (2023), and Most Recommended (2023).
OUR COMPANY VALUES guide our team and shape our culture:
* 🤝 Honesty: Transparent, authentic communication
* 👥 Collaboration: Working together to achieve our goals
* 🔄 Adaptability: Adjusting to serve our customers' needs
* 😄 Good Humour: Positive, enjoyable work environment
* 🛡️ Reliability: Delivering on our commitments consistently
We're a remote-first organization with 38 teammates, primarily Developers plus Sales, Customer Success, Marketing, and Admin teams. Headquartered in Halifax (Canada) with a Toronto office, our team spans Canada (majority), the US (2), and Europe (5 across Poland, Denmark, and Ukraine).
We hire talented people and give them autonomy to succeed. Work-life balance matters—if you work late on a project, take that time off later. We prioritize quality over speed and maintain a collaborative, laid-back environment. Communication happens through Slack, bi-weekly company meetings, and video calls. Sales and marketing teams are particularly close, often traveling together to trade shows. Most teammates are pet owners who share photos of their animals.
About the Role
We're looking for a remote Sales Development Representative (SDR) to generate qualified demos for our Account Executives through high-volume outbound calling to North American veterinary clinics.
In this role, you'll conduct 50+ daily cold calls, navigate gatekeepers to reach decision-makers, and book demos that fuel our sales pipeline. Your success directly impacts our Sales team's ability to focus on closing deals rather than prospecting.
This results-driven position requires creating positive experiences during cold outreach. Veterinary professionals should feel genuinely engaged, not pressured, which leads to higher-quality demos and better conversion rates for our Account Executives.
Our IDEAL CANDIDATE brings 1-3 years of SDR, BDR, or cold calling experience with excellent English communication skills and proven phone rapport-building ability. You're competitive, goal-oriented, and thrive under performance targets. Your approach prioritizes genuine engagement over high-pressure tactics, understanding that consultative conversations convert better than pushy sales pitches. You're resourceful in finding contact information and decision-makers, even when they're not easily accessible through standard channels.
Your performance will be measured by call volume (minimum 50 daily) and demo bookings (targeting multiple per week).
You'll be on the Marketing team and will collaborate with the Sales team and three Account Executives for demo handoffs, while working closely with our Marketing Manager on lead generation strategies.
You’ll be doing things like:
* Cold Calling & Demo Booking: Making 50+ daily calls to veterinary clinics in assigned territories; working from master database and marketing leads; navigating gatekeepers (Receptionists, Practice Managers) with basic objection handling; adapting messaging based on prospect responses; generating interest to book demos for Account Executives
* Multi-Channel Follow-up: Email sequences after initial contact; text follow-up using same number; following up on marketing leads from Facebook ads and trade shows; timing outreach based on prospect availability
* Data Management: Logging all interactions with detailed notes; updating contact properties and outcomes; tracking pipeline progression; maintaining territory organization and data accuracy
* Team Coordination: Coordinating prospect handoffs with Account Executives; providing lead quality feedback to Marketing; updating SOPs based on field results; participating in strategy sessions and sharing regional insights
Skills & Qualifications
* 1-3 years of prior experience in roles like SDR, BDR, Sales Rep, Cold Caller, or related outbound sales positions.
* Excellent verbal and written English with clear accent preferred
* Goal-oriented, competitive personality who thrives when challenged
* Experience using CRMs and sales tools for prospect management
* Multi-channel outbound sales experience (phone, email, text)
* Strong organizational skills for high-volume prospect tracking
* Resilience and persistence through rejection and daily cold calling
* Ability to build rapport and generate genuine prospect interest
* Time management skills to balance calling quotas with follow-up activities
* Self-motivation and accountability for remote work environment
* Basic qualifying skills to assess prospect fit and prioritize opportunities
* Research skills to identify and locate hard-to-find contacts and decision-makers
* Adaptability to quickly recover between calls and maintain energy through high-rejection periods
Bonus if you also have:
* SaaS sales experience, particularly in healthcare or veterinary industries
* Advanced CRM experience (HubSpot knowledge preferred)
* Sales framework experience (BANT, qualification methodologies)
* Proven track record of exceeding call and booking targets
* Healthcare or veterinary industry knowledge
* Familiarity with our tools: Dialpad, HubSpot, Salesmsg, Google Workspace, Slack
Position Details
* Working Hours: Fixed - 9AM-5PM CT (Central Time)
* Employment Type: Full-time (40 hours/week), Exclusivity Preferred
* Education: Undergraduate degree preferred or comparable work experience
* Level: Junior (1-2 years of relevant work experience), Lower-Intermediate (3 years)
* Compensation: Fixed base with variable component based on performance (per month). Structured as a Consultant Agreement (independent contractor), meaning you'll be responsible for your own taxes, benefits, and insurance.
* Base Salary: USD $943–1,148 (MAD 8.5K–10.4K)
* 15 % Variable Pay: USD $166–202 (MAD 1.5K–1.8K)
* On-Target Earnings (OTE): USD $1,110–1,350 (MAD 10K–12.2K)
Benefits of working with us:
* 🚀 Work directly with a forward-thinking international company
* 🏡 Work from the comfort of your home
* 🏆 Incredibly talented teammates
* 🧘♀️ Work-life balance: 8 hours a day, 5 days a week
* 💰 Competitive compensation for the role level
* 💻 Remote-first company culture with flexible work arrangements
* 🧠 Lots of learning & growth opportunities in a fast-growing company
* 🤝 Weekly team meetings and bi-weekly company meetings for connection
* 🎉 Interactive team culture with shoutouts, celebrations, and virtual team connects
* 🐾 Pet-friendly culture - we love sharing pictures of our furry friends!
Not sure you meet all the requirements? Apply anyway! We value diverse experiences and hire for potential.
If you don't hear back within 4 weeks, assume you weren't selected, but Goodwork may still reach out about other remote roles.
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