Sales Development Manager

Casablanca, Morocco

Onsite

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About The Job Sales Development Manager

Position Summary and Business Impact:

We are seeking a highly motivated and performance-driven Manager of Sales Development to lead and grow a team of inbound and outbound Sales Development Representatives (SDRs). This role plays a critical part in driving our commercial growth by ensuring consistent pipeline generation and high-quality meeting conversions for our sales organization. The ideal candidate will have proven experience leading and coaching SDR teams, managing to KPIs, and developing a culture of accountability, motivation, and continuous improvement.

What Youll Do (Key Responsibilities)

* Lead, coach, and develop a team of inbound and outbound SDRs responsible for generating qualified sales meetings.
* Monitor and manage daily, weekly, and monthly KPIs tied to activity volume, meeting conversion, and pipeline contribution.
* Implement data-driven performance management processes with consistent 1:1s, pipeline reviews, and call coaching sessions.
* Collaborate closely with Marketing and Sales leadership to align campaigns, lead quality, and conversion targets.
* Analyze team performance metrics to identify trends, gaps, and opportunities for improvement.
* Motivate the team through recognition, incentive programs, and development of career paths for top performers.
* Ensure CRM (Salesforce.com) data accuracy and adherence to SDR process standards.
* Partner with Enablement and HR to onboard, train, and continuously develop SDR team members.
* Foster collaboration and knowledge sharing between inbound and outbound teams to optimize lead handling and conversion rates.
* Provide regular reporting and insights to Commercial leadership on SDR performance and pipeline health.

Who You Are (Education And Qualification Requirements)

* Bachelors degree or similar education level is preferred
* 5+ years of sales or business development experience, including 2+ years managing SDR or inside sales teams.
* Proven success leading teams to exceed activity-based and qualified meeting KPIs in a high-growth environment.
* Demonstrated ability to use Salesforce.com and sales engagement tools for pipeline visibility and performance tracking.
* Strong understanding of inbound and outbound prospecting workflows and metrics.
* Excellent communication, leadership, and coaching skills with a passion for developing talent.
* Analytical mindset with the ability to turn data into actionable insights.
* Fluency in English required; additional languages (e.g., French) a plus.

Demonstrated Competencies

* Performance Management: Skilled in setting clear expectations, monitoring progress, and driving accountability.
* Coaching & Motivation: Inspires high performance through positive reinforcement and developmental feedback.
* Results Orientation: Focused on achieving measurable outcomes aligned with revenue growth goals.
* Collaboration: Works cross-functionally with Marketing, Sales, and Enablement to align pipeline objectives.
* Analytical Thinking: Leverages CRM and performance data to optimize team strategy and outcomes.
* Adaptability: Thrives in a dynamic, fast-paced, and evolving commercial organization.

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