Performance Marketing Director

Job Overview:

LAWAZEM is seeking a strategic and results-driven Performance Marketing Director to lead our performance marketing initiatives. This role is integral to driving growth through data-driven strategies and optimizing marketing performance across all digital platforms. The ideal candidate will have extensive experience in performance marketing, a strong analytical mindset, and evidence of successful campaign management.

Key Responsibilities:

* Develop and implement performance marketing strategies to drive customer acquisition, engagement, and retention
* Oversee the planning, execution, and optimization of all performance marketing campaigns, including PPC, social media advertising, and email marketing
* Utilize advanced analytics and reporting tools to track campaign performance, analyze results, and derive actionable insights
* Lead a team of marketing professionals to achieve performance targets and optimize marketing budget allocation for maximum ROI
* Collaborate with cross-functional teams, including product, sales, and creative, to ensure cohesive marketing strategies
* Conduct market analysis to identify trends, customer behavior, and competitive landscape to refine marketing approaches
* Experiment with new performance marketing channels and tactics while testing and optimizing results
* Stay updated on industry trends and best practices to ensure LAWAZEM remains at the forefront of performance marketing
* Manage relationships with external vendors, agencies, and partners to maximize marketing effectiveness
* Present performance reports and strategic recommendations to senior management and stakeholders

Requirements

* Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred)
* A minimum of 6 years of experience in performance marketing, with at least 3 years in a leadership role
* Proven track record of successful performance marketing campaigns across digital channels
* Strong analytical skills with proficiency in performance marketing and analytics tools (e.g., Google Analytics, SEMrush, etc.)
* In-depth knowledge of PPC, SEO, social media advertising, and email marketing strategies
* Excellent leadership and team management abilities to foster a high-performing marketing team
* Exceptional communication and presentation skills for effective stakeholder engagement
* Creative problem-solving skills and an innovative approach to marketing strategies
* Ability to thrive in a fast-paced environment and manage multiple projects simultaneously
* Fluency in Arabic & English, both written and spoken