Responsable Marketing Automobile

Core Duties and Responsibilitie :

Direct Sales / Strategy:

• Sell new and existing exhibitions to achieve strategic and financial targets

• Remain abreast of developments within the exhibition industry, especially sales innovations

• Research and visit competitive exhibitions to source new ideas and market practices while selling clients into event

• Delivery and tracking of all sales-related financial revenues vs. targets

• Complete key account management acquisition and retention strategy and programs

• Produce new sales initiatives for maximum client retention and acquisition

• Provide at least 2x sponsored features each year

• Daily monitoring and tracking of individual / team sales progress and performance

• Sponsorship: Develop sponsorship and non-space revenue opportunities

Marketing:

• Work with the project team to devise and implement strategies, policies and procedures for marketing & communications activities and its portfolio of exhibitions

• Develop innovative marketing campaigns, tools and activities

• Assist the project in pitching for corporate sponsors

• Undertake the development and production of all marketing collateral in conjunction with Project Managers across range of regional and international exhibitions from the company portfolio

• Work with the team to develop the shows through database building, research and enhanced exhibition offerings e.g. conference programmes, gala dinners, awards ceremony’s

• Source, negotiate and manage external support agencies including printers, design, marketing, PR, photography and media

• Develop and research new show ideas and markets

Qualifications :

• Formal qualification in a business, and or sales/ marketing management degree or related disciplines

• Strong sales, marketing, interpersonal and negotiating skills required

• A minimum of 5 years sales and marketing experience in the exhibitions industry and the ability to remain updated on the latest industry market knowledge.