Marketing Executive

Date: Apr 7, 2025

Location:

Casablanca, MA

Company: MCIMA-SARL AU

Req ID: 1600

Job Title

Marketing Executive

Job Scope

The Marketing Executive is accountable for developing and implementing marketing campaigns with the aim of promoting company products and services. S/He handles various responsibilities ranging from creative, analytical, digital, commercial and administrative, all aligned towards the achievement of the overall marketing strategy.

Main Duties And Responsibilities

* Participate in the development of the marketing strategy based on market insights and data analytics retrieved from different channels at hand
* Participate in the creation and development of marketing campaigns and follow through the implementation with concerned parties both internally and externally
* Organize and oversee campaigns and promotional events on social media using different channels and targeting various audiences
* Conduct market research and analysis to evaluate trends, brand awareness and competition using different tools including but not limited to focus groups, call backs, surveys etc.
* Gather and analyze data that helps identify and define future campaigns and activities for targeted audiences
* Produce creative written and multimedia contents to be used on different digital and online platforms increasing engagement
* Write, edit and proofread creative contents for diverse marketing productions (brochures, website, press releases, materials, etc.)
* Maintain the company website and update all information at all times
* Develop and maintain positive relationships with key external partners including media, advertising companies, agencies etc.
* Follow up and monitor the progress of campaigns and events using various metrics and submit reports accordingly
* Organize events and exhibitions in coordination with internal and external parties
* Coordinate with the sales team and develop targeted marketing campaigns and activities that meet sales strategies.

Position Requirements

Education

Bachelor’s degree in Marketing or Advertising.

Experience

At least 3 years of relevant experience.