Senior Marketing Automation Manager

Role Overview

We are looking for an experienced, senior-level Marketing Automation Manager to drive the development and execution of our global marketing automation strategy. This individual will be a critical player in translating business requirements into technical solutions, operating with a high level of autonomy and precision. The ideal candidate is exceptionally detail-oriented, deeply data-driven, and thrives in a fast-paced, high-growth B2B environment.

Key Responsibilities

* Marketo management, strategy development and execution: Oversee day-to-day operations of Marketo including campaign creation and optimization, complex multitouch nurture execution, scoring models, dynamic chat, and A/B testing.
* Integration ownership: Manage and optimize integrations between Marketo and Salesforce, ensuring seamless data flow and reporting accuracy. Support integration with key marketing channels (Oktopost, iCapture, LinkedIn, WordPress).
* Reporting and insights: Develop and maintain comprehensive performance read-outs and scorecards, providing actionable insights and driving continuous optimization across all programs.
* Website and chat collaboration: Partner with digital teams on dynamic chat optimization and personalization strategies that drive inquiry capture and pipeline growth.
* Data stewardship and hygiene: Proactively monitor and resolve data gaps and integrity issues, enabling accurate segmentation, targeting, and performance reporting, and own the end-to-end RingLead/Marketo integration to support data enrichment, normalization, and round robin inquiry routing.
* Stakeholder enablement and training: Develop detailed documentation and deliver ongoing training to internal stakeholders.
* Global localization support: Support globalization and localization efforts for marketing programs across key regions.
* End-to-end management of offshore marketing automation support agency: Oversee daily collaboration, workflow management, and performance quality of offshore agency resources supporting marketing automation execution.

Required Qualifications

* 7+ years of hands-on Marketo experience developing and activating marketing automation strategy and roadmaps with measurable success
* 5+ years of Salesforce experience with proven knowledge of Marketo/SFDC integration configuration
* Prior experience working in a global B2B environment
* Strong data-driven mindset with exceptional problem-solving and analytical skills
* Ability to translate business requirements into technical specs and operational execution
* Highly autonomous, resourceful self-starter who thrives in a fast-paced, high-growth environment
* Proven ability to manage multiple complex projects simultaneously with exceptional attention to detail
* Strong teamwork, interpersonal communication, and stakeholder management skills
* Excellent written and verbal communication
* Proven experience in project management, program monitoring, and performance analysis

Nice to Have

* Experience with languages including Python, Velocity, SQL, JSON, and HTML
* Power BI experience for data visualization and reporting
* Experience manipulating unstructured data sets and deriving actionable insights
* RingLead experience for data enrichment, normalization, matching, and routing