Key Account Manager - Make-up

Hello, we’re L’Oréal.

We're not just building brands; we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading—this might be the opportunity you’ve been searching for.

The KAM Make-Up is responsible for driving the sales performance, visibility, and profitability of the make-up category within the retail channels (kiosques, perfumeries, beauty retailers, parapharmacies etc…).. The ideal candidate will be responsible for developing strategies to maximize sales growth of Make-Up through effective management of retail partnerships and continuous improvement and optimization of the business model.

Key Responsibilities

* Channel Strategy & Business Development
* Identify and develop new business opportunities, locations, and partnerships to expand market footprint
* Contractual framework definition and negotiation and building JBPs with retail partners
* Negotiate pricing, and visibility investments with key retail accounts
* Develop and implement strategic sales plans to achieve objectives

* Sales & Profitability Management
* Manage existing retail accounts and ensure they meet sales targets and objectives
* Ensure optimal stock management
* Monitor and analyze KPIs including ROI and effective P&L management to drive profitability and close collaboration with finance team for customer allowances
* Collaborate with supply team and business planning manager to build robust sales forecasts

* Retailer Relationship Management
* Establish and maintain strong relationships with key retail partners
* Conduct regular business reviews to track performance and plan joint activities
* Negotiate promotional plans, visibility spaces, and exclusivities to strengthen brand positioning
* Work closely with retail partners to address issues, complaints, and inquiries, in addition to payments and credit management in a timely manner

* In-Store Execution & Trade Marketing
* Collaborate with the marketing team to create promotional strategies, campaigns, events and instore activations to build awareness and drive retail KPIs (traffic, conversion, basket size, sales, loyalty…)
* Ensure effective merchandising and optimal shopping experience in accordance to brand guidelines and category vision
* Drive retail training initiatives to strengthen product knowledge and sales conversion

* Data & Performance Analysis
* Analyze sales data and market trends to adjust expansion strategy
* Prepare regular reports and presentations on sales progress, strategy implementation, project roll-out and relevant KPIs
* Conduct regular performance reviews and training sessions for the teams in collaboration with training and Sell-out managers

* Cross-functional Leadership
* Collaborate with Sales, Marketing, Supply Chain, Finance to deliver commercial excellence
* Lead and coach field teams (area supervisors of retailers, beauty advisors)

Who We Are

L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €42 billion consolidated sales. Together, we solve complex challenges at scale while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet.

We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.