Brand Manager Immunology

Summary

To lead the country marketing strategy & activities for the assigned brands within the therapeutic area, including local implementation of marketing strategies, goals and operational plans to maximize impact and product performance.

About The Role

Major accountabilities:

* Understands customer needs and translates them into effective strategic and tactical marketing plans
* Prepares market and Novartis for new product launches ensuring a close collaboration with Market Access RA and Medical
* Develops innovative marketing activities and promotional mix to meet brand objectives and customer needs.
* Monitors business performance, environmental changes and competitive situation via appropriate tools to plan proactively corrective actions as required to meet business objectives.
* Liaises with external agencies to prepare local marketing events
* Accurately forecasts and manages the local brand budgets and product supplies
* Develops and executes operational plans to maximize product sales jointly with colleagues from Market Access, Medical, RA and Sales.
* Ensure a close Collaboration with the Sourcing Department to implement the tactical Plan.
* Close interaction with the Supply chain, in tracking brand performance and supply.
* Frequently interacts with customers to receive insights about their needs and expectations
* Frequently interacts with the field force to ensure and optimize the strategy
* Acts as brand champion to create enthusiasm and focus internally and with external customers and agencies.

Key Performance Indicators

* Market share & market share growth.
* Performance management, feedback, meetings, surveys (i.e. Field Force, Marketing capabilities, Global Marketing, Medical Department ,Regulatory Department)
* Ensure full compliance to all regulatory & code of conduct requirements

Minimum Requirements

Work Experience:

* Min of 5 years in the pharmaceutical brand management position.
* Project Management.
* Operations Management and Execution.

Skills

* Agility.
* Asset Management.
* Commercial Excellence.
* Cross-Functional Collaboration.
* Customer Orientation.
* Digital Marketing.
* Healthcare Sector Understanding.
* Influencing Skills.
* Marketing Strategy.
* Negotiation Skills.
* Operational Excellence.
* Priority Disease Areas Expertise.
* Product Lifecycle Management (Plm).
* Product Marketing.
* Product Strategy.
* Stakeholder Engagement.
* Stakeholder Management.
* Strategic Partnerships.

Languages

* French
* English

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