SEO & GEO Specialist

* Technical SEO:
* Conduct technical SEO audits to identify website issues that impact search engine rankings.
* Implement technical SEO fixes, including optimizing site architecture, improving page speed, and ensuring mobile-friendliness.
* Monitor website performance using Google Search Console and other analytics tools.
* Stay up-to-date with the latest technical SEO best practices and algorithm updates.
* GEO (Gen AI Engine Optimization):
* Develop and implement strategies to optimize content and website structure for Gen AI platforms.
* Research and identify relevant keywords and search prompts for Gen AI engines.
* Analyze Gen AI search results and user behavior to identify opportunities for improvement.
* Stay up-to-date with the latest trends and developments in Gen AI technology.
* Content SEO (Asset):
* Assist in the development of SEO-friendly content for our websites and marketing materials.
* Conduct keyword research to identify relevant topics and search terms.
* Optimize existing content for search engines and Gen AI platforms.
* Reporting and Analysis:
* Track and report on key performance indicators (KPIs), including organic traffic, conversion rates, and Gen AI search prompt effectiveness.
* Analyze data to identify trends and insights, and make recommendations for improvement.
* Collaborate with the SEO/GEO Senior Specialist to develop and implement SEO strategies.

Profile Main Requirements (must Have Qualifications)

* University or college degree in Marketing, Communications, or a related field.
* Excellent communication skills in english
* Minimum of +3 years’ experience in similar role
* Strong understanding of SEO principles and best practices.
* Passion for and understanding of AI search applications and technologies.
* Proficiency with Google Search Console is a must.
* Experience with website analytics tools (e.g., Google Analytics).
* Familiarity with keyword research tools.
* Excellent communication and interpersonal skills.
* Strong analytical and problem-solving skills.
* Ability to work independently and as part of a team.