Sales Director

JOB PURPOSE / OBJECTIVE:

The Sales Director leads LGE’s sales strategy across Traditional, Modern Trade, and Online Brand Shop (OBS) channels. The role ensures brand visibility, revenue growth, and market competitiveness through effective Go-to-Market execution, sales operations oversight, and market intelligence. It also supports top management with insights on customer needs, market trends, and performance analysis.

MAIN DUTIES AND RESPONSIBILITIES:

Strategic Leadership & Go-to-Market Execution

* Develop and implement comprehensive Go-to-Market strategies aligned with LGE’s business objectives and market dynamics.
* Lead channel strategy across Traditional, Modern Trade, and OBS (e-commerce), ensuring optimal product placement, pricing, and promotional execution.
* Collaborate with Marketing, Product Management, and Supply Chain to ensure seamless execution of sales plans.

Channel Management

* Own and drive performance across all sales channels, ensuring channel-specific strategies are tailored to customer behavior and market trends.
* Monitor and optimize channel mix to maximize profitability and customer reach.
* Ensure OBS (Online Brand Shop) is positioned as a strategic growth lever, with clear KPIs and performance tracking.

Sales Operations & Performance Management

* Set and communicate sales targets, objectives, and KPIs across teams.
* Monitor sales performance by dealer, channel, and product category; implement corrective actions as needed.
* Analyze sales data and market intelligence to inform strategic decisions and identify growth opportunities.

Customer & Market Engagement

* Build and maintain strong relationships with key accounts, distributors, and partners.
* Handle escalated customer issues and ensure timely resolution.
* Stay abreast of market trends, competitor activities, and consumer insights to inform strategy.

Reporting & Communication

* Provide regular updates and insights to senior leadership on sales performance, market dynamics, and strategic initiatives.
* Share actionable sales data with internal stakeholders to support decision-making and planning.

Team Leadership & Development

* Lead, coach, and develop the sales team to achieve high performance and engagement.
* Foster a culture of accountability, customer focus, and continuous improvement.
* Ensure alignment between sales teams and other departments to drive collaboration and execution.

JOB SPECIFICATION

EXPERIENCE

* Minimum 10 years of experience in sales leadership roles, preferably in consumer electronics or FMCG.

QUALIFICATIONS

* Bachelor’s degree in Business, Marketing, or related field; MBA preferred

KNOWLEDGE

* Marketing and sales strategies development.
* Knowledge of consumer electronic market.
* Sales planning and forecasting.
* Understanding of market dynamics and requirements.

SKILLS

* Strong leadership qualities.
* Ability to work under pressure.
* Excellent written and verbal communication skills (English, French and Arabic).
* Excellent negotiation skills.
* Prioritization and multitasking skills.
* Strong organizational skills and the ability to maintain detailed records.
* Well-developed analytic and problem solving skills.