Regional Business Developer – Industrial Boilers

Robert Bosch Morocco is a growing company of the Bosch Group located in Casablanca, Morocco. With around two hundred associates, we operate in the business divisions Automotive Aftermarket, Power Tools, and Thermo Technology.

At Bosch, we shape the future by inventing high-quality technologies and services that spark enthusiasm and enrich people’s lives. Our promise to our associates is rock-solid: we grow together, we enjoy our work, and we inspire each other.

Join in and feel the difference.

Job Description

Bosch is seeking a dynamic and results-driven Regional Business Developer to lead market expansion and drive sales growth for our Industrial Boilers division across North West Africa (NWA). In this strategic role, you will be responsible for increasing Bosch’s market share, building strong customer relationships, and ensuring the successful execution of sales and after-sales strategies. You will work closely with key stakeholders, including factory owners, CEOs, and business partners, to identify new opportunities and ensure customer satisfaction.

The missions and responsibilities will be as follows:

Business Development & Sales Growth:

* Drive market expansion by increasing Bosch’s market share and enhancing brand recognition in NWA (14 countries).
* Build and maintain long-term relationships with key accounts, business partners, and top-level decision-makers (factory owners, CEOs).
* Identify and acquire new customers by exploring untapped markets (e.g., B-countries), verticals (e.g., mining, Paper industry, beverage), and product groups (e.g., Decarbonization, modernization, Spare parts,).
* Ensure achievement of sales targets, monitor the mid-term project pipeline, and execute strategic acquisitions.
* Track local sales KPIs and provide detailed monthly reports to the Sales Director Africa

Strategic Planning & CRM Management:

* Align and report short-/medium-term sales planning with Sales Director Africa (Sales, volume, pricing, and portfolio).
* Promote and maintain accurate CRM data to support sales and business development activities.

After-Sales & Customer Support:

* Develop after-sales opportunities, including maintenance contracts, troubleshooting support, and customer training programs in the regional training center.

Operational & Financial Management:

* Collaborate with Business Units (BU) and Global Services (GS) to address operational challenges, including order fulfillment, legal, billing, and compliance.
* Ensure all activities comply with Bosch’s internal standards and regional regulations.
* Manage customer receivables to maintain healthy cash flow (NWC) and oversee open payables with GS to ensure strong supplier partnerships.

Market Research & Compliance:

* Conduct market research to analyze customer needs, project requirements, and competitive dynamics.
* Identify local portfolio gaps and provide feedback to the Regional Champion for adjustments.
* Ensure project specifications comply with local regulations in North West African countries.

Marketing & Industry Representation:

* Support the execution of the regional marketing plan (e.g., lead local INB seminars).
* Represent Bosch at key industry events (e.g., fairs) to promote solutions and enhance brand visibility.
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* Lead and manage the local service team to ensure efficient customer support and high satisfaction levels.

Qualifications

* Master’s degree in Business Administration, Engineering, or a related field
* Proven experience (5+ years) in business development, sales, or industrial solutions, preferably in the boiler or energy sector.
* Strong networking and negotiation skills with the ability to engage with C-level executives.
* Excellent analytical and strategic planning abilities.
* Proficiency in CRM systems and sales reporting.
* Fluency in English, French and Arabic (additional local languages are a plus).
* Willingness to travel extensively across the North and West Africa region.