Online Marketing Specialist

B2B Marketing Specialist – Digital Focus (IT Industry)

Job Summary:

We seek a results-driven Marketing Executive with 2–3 years of experience in digital marketing within the IT industry, with proven ability to generate and nurture Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs). The role requires a detail-oriented individual with strong English, Arabic, and French communication skills, capable of executing targeted campaigns across multiple digital channels to support enterprise IT solutions.

Key Responsibilities:

* Planned, executed, and optimised digital campaigns to drive MQLs and support SQL conversions for IT products and services.
* Use digital platforms (Google Ads, LinkedIn, etc.) and marketing automation tools (e.g., HubSpot, Marketo) to drive demand.
* Collaborate with IT sales teams to qualify leads and improve lead quality and conversion rates.
* Develop multilingual content and run lead generation campaigns tailored to the IT buyer journey.
* Manage SEO/SEM, email campaigns, social media, and landing pages to improve digital presence.
* Analyse and report campaign metrics (CTR, CPL, lead-to-close ratio) to optimise ROI
* Maintain and update CRM (e.g., Salesforce) with campaign data and lead progress.
* Assist in organising virtual events, webinars, and regional IT-focused marketing initiatives.

Requirements:

* 2–3 years of experience in digital marketing, preferably in the IT or technology sector
* Solid knowledge of MQL and SQL frameworks, CRM systems, and marketing KPIs
* Practical experience with SEO/SEM, paid ads, analytics, and email marketing platforms
* Excellent written and verbal communication in English, with working proficiency in Arabic and French
* Bachelor’s degree in Marketing, IT, Communications, or a related discipline

Preferred Attributes:

* Understanding of B2B IT solution marketing (e.g., SaaS, Cloud, Cybersecurity, Networking)
* Familiarity with IT buyer personas and tech decision-making journeys
* Strong project management and campaign reporting skills
* Creative thinker with a strong data-driven approach to digital lead generation