Marketing Specialist

Our client, a leading provider of SaaS-based performance management and employee engagement solutions, is seeking a Marketing Specialist to help enhance their digital presence and drive engagement through strategic content creation and deployment. This is a B2B-focused role, and the ideal candidate will have strong HubSpot experience, a track record in SaaS/technology marketing, and a keen understanding of LinkedIn as a key social platform for business growth.

Location:

Fully Remote (Work from Home), 9 AM – 5 PM EST

Role Overview

As a Marketing Specialist, you will be responsible for creating, deploying, and optimizing content across digital platforms, focusing on LinkedIn and HubSpot to drive engagement and lead generation. You will help build a content strategy that aligns with the company's goals and target audience, primarily in the SaaS/technology B2B space.

Key Responsibilities

* Content Creation & Deployment: Create compelling content for LinkedIn (posts, articles, infographics) and deploy it across relevant platforms to drive engagement and lead generation.
* HubSpot Management: Leverage HubSpot for content scheduling, lead nurturing, email marketing, and campaign tracking. Experience with HubSpot certifications will be highly valued.
* B2B Content Strategy: Develop blog posts, website copy, and landing pages tailored to B2B audiences in the SaaS/technology space.
* Social Media (LinkedIn): Manage and optimize LinkedIn campaigns, ensuring regular updates and engaging content that strengthens brand presence and drives interactions with a professional audience.
* Collaboration: Work closely with internal teams (marketing, sales) using tools like Slack, Zoom, and Teams to align content efforts with broader business goals.
* Analytics & Reporting: Use HubSpot and other analytics tools to track content performance and make data-driven decisions to improve outreach and engagement.

What Success Looks Like

* Targeted, Engaging Content: Creation of well-crafted, on-brand content tailored to the B2B space, particularly within SaaS and technology sectors.
* Effective HubSpot Use: Utilization of HubSpot to streamline campaigns, manage workflows, and generate qualified leads.
* Consistent LinkedIn Presence: Active and consistent presence on LinkedIn, driving engagement and contributing to business growth.
* Content-Driven Lead Generation: Engaging content that nurtures leads and drives conversions, with measurable success metrics across campaigns.

Qualifications

* Experience:
* 2+ years of experience in marketing, with a focus on B2B content creation and deployment.
* SaaS/technology industry experience is a strong plus.
* Previous experience using HubSpot (certifications preferred) to manage content, campaigns, and lead generation.
* Proficient in LinkedIn marketing—experience running campaigns, optimizing content, and engaging with the business community.

* Skills:
* Ability to create engaging content (blog posts, LinkedIn posts, website copy, infographics) tailored for B2B audiences.
* Strong experience with HubSpot for content management, email marketing, and campaign tracking.
* Experience with collaboration tools such as Slack, Zoom, and Teams.
* Knowledge of SEO, lead nurturing, and B2B sales funnels.

* Traits:
* Creative, strategic thinker with a focus on measurable results.
* Organized, deadline-driven, and able to manage multiple projects simultaneously.
* Strong written and verbal communication skills, with the ability to tailor content to a professional B2B audience.
* Comfortable working in a remote, distributed team environment.

The Opportunity

This is an exciting opportunity to be part of a forward-thinking company that’s shaping the future of employee performance and engagement. As a Marketing Specialist, you will have a direct impact on how the company connects with its audience, creates value-driven content, and drives growth through strategic marketing efforts. If you are ready to take the next step in your career and contribute to a dynamic team, we’d love to hear from you.

Application Process

To be considered for this role these steps need to be followed:

* Fill in the application form
* Record a video showcasing your skill sets