Marketing Communications Manager

JOB DESCRIPTION

The Marketing & Communications Manager plays a strategic role in advancing the reputation, growth, and success of Casablanca American School through the management of marketing, communications, admissions oversight, events, and alumni engagement. The role involves close collaboration with school leadership to support student and staff recruitment, drive enrollment, and promote community connections, both locally and internationally.

This position supervises the Marketing and Communications function, provides leadership support to the Admissions Office, and acts as a liaison for alumni relations and school-wide events.

MAIN RESPONSIBILITIES & DUTIES :

1. Strategic Marketing and Brand Development

* Develop and implement the school’s annual marketing and brand strategy to drive enrollment and visibility.
* Oversee digital content creation, social media management, and website design and updates.
* Ensure consistent use of CAS brand identity across all departments and materials.
* Manage marketing budgets and analytics in collaboration with the School Director.

2. Admissions Oversight

* Supervise the Admissions Officer, ensuring timely, professional, and effective management of the admissions process from inquiry to enrollment.
* Support and co-lead open houses, campus visits, and promotional outreach.
* Guide strategies to maximize student registrations and analyze admissions trends.
* Coordinate efforts between Admissions, Finance, Registry, and Academic teams including the SLT.

3. School Communications and Events

* Lead internal and external communications, ensuring clear messaging with families, students, and staff.
* Support organization of key school events such as Back-to-School Barbecue, New Parent Breakfast, Spring Fair, and Graduation.
* Act as liaison between school and community partners, including the PTC and student-led clubs.
* Create opportunities for positive press coverage and community reputation-building initiatives.

4. Alumni Engagement

* Build and maintain the school’s alumni network with key staff and community members.
* Create content and programming (e.g., “What After CAS” series, alumni talks, LinkedIn presence) to highlight alumni success stories.
* Promote alumni involvement in school life through mentorship and community-building events.

5. Other Responsibilities

* Deliver the yearly school calendar and contribute to the CAS Environmental Action and Social Media Committees.
* Help maintain a welcoming and inclusive school culture through parent communications and outreach systems.
* Reports to the School Director

QUALIFICATIONS:

* Master’s degree in Marketing, Communications, Education, or related field.
* Fluent in English, French, and Arabic (oral and written).
* Proven experience in digital marketing, communication strategy, and/or school admissions.
* Ability to lead projects, manage people, and collaborate across departments.
* Strong communication and public presentation skills.
* Experience in school environments or non-profits is a plus.