Admissions & Marketing Officer

About Us

SIST Rabat (Superior Institutions of Science and Technology Rabat) is a ministry accredited private higher education institution based in Rabat, and a proud Associate College of Cardiff Metropolitan University since 2001, is part of the BEG, British Education Group, the exclusive provider of official British Higher Education Degrees in Morocco, delivering top-tier British academic standards to students across the country.

Job Overview

We are looking for an energetic, motivated, and field-oriented Admissions & Marketing Officer to join our team in Rabat. This role is ideal for someone who thrives on meeting new people, being out in the field, and directly contributing to the growth of a reputable academic institution. The majority of this role involves terrain work, gathering leads throughout the year, building visibility and connections, and preparing strategically for admission periods. You’ll use the data collected and exposure generated to help ensure a high number of student registrations during the enrolment phase. You’ll be responsible for increasing student enrolment and retention through creative outreach and community engagement, all while working in a collaborative and friendly workplace.

Job Title: Admissions & Marketing Officer

Location: Rabat, Morocco.

Job Type: Full-time

Salary: 5000 - 9000 MAD/month (based on profile and experience)

Why Join Us?

* 🌱 Grow With Us: Long-term career development in a supportive, innovative environment.
* 🌍 Impactful Work: Drive enrolment and student satisfaction in a globally recognized institution.
* 🤝 Collaborative Culture: Thrive in a friendly, safe workplace that values accountability and teamwork.

Key Responsibilities

1. Outreach & Enrollment Growth (Fieldwork & Lead Generation)

* Spend 60% of your time on the ground: visiting schools, embassies, companies, and student agencies to build meaningful B2B/B2C relationships and generate high-quality enrolment leads.
* Focus on quality data gathering during outreach: collect, document, and analyse key insights to identify trends, refine targeting, and support data-driven admissions strategies.
* Implement systematic data collection during all field activities to ensure consistency and actionable insights.
* Build and maintain a qualified lead database to be used for follow-ups and highly targeted admissions campaigns.
* Conduct engaging presentations to prospective students, parents, and institutional partners during visits and events.
* Build sustained exposure through year-round networking, PR initiatives, and field activities to boost visibility and ensure strong registration results.
* Use collected data and field-generated leads to strategically prepare for admissions campaigns and maximize student enrolment during key periods.

2. Marketing Strategy & Recruitment

* Design and execute termly marketing plans (approved by line manager) to boost visibility and enrollment.
* Run telemarketing campaigns, email outreach, and client follow-ups to nurture leads.
* Manage inquiries and ensure a seamless customer journey from admission to post-enrollment.

3. Student Life & Community Engagement

* Organize weekly/biweekly student activities (events, trips, workshops) in collaboration with student representatives to boost retention and word-of-mouth.
* Oversee student committees, newsletters, and internal marketing initiatives to foster a vibrant campus culture.
* Work closely with student bodies to design activities aligned with their interests.

4. Operational Excellence & Reporting

* Primary KPI: Achieve enrollment targets; Secondary KPI: Improve student retention rate.
* Submit monthly and weekly performance reports, track KPIs, and refine strategies based on feedback.
* Prepare student files, update databases, and assist with basic financial tasks (invoices, payments).

Candidate Profile

Education & Experience:

* Bac+2 to Bac+5 in a relevant field (Marketing, Business, Communications, etc.)
* 6 months to 2 years of experience, including internships, in a similar role.

Languages:

* Fluency in English, French, and Arabic is mandatory

Tech Skills:

* Comfortable using computer tools (Excel, Word, PowerPoint, and similar, CRM systems)
* Ability to manage data with great care, precision, and confidentiality, ensuring it is 100% accurate by being extremely attentive to detail.
* Ability to create reports and presentations.

Field-Oriented Attitude:

* Physically active and comfortable with frequent local travel, a big part of the position is to be on the field.
* Willingness to engage directly with the public and represent SIST and the British Education Group professionally

Soft Skills & Attributes

* 🚀 Self-Motivated & Autonomous: You take initiative, thrive in fieldwork, and stay focused on goals.
* 🎯 Results-Driven: You’re objective-oriented and committed to driving enrolment and retention through creative, data-informed strategies.
* 🤝 Advisor & Negotiator: You communicate with clarity and confidence, build trust, and maintain strong relationships with partners, students, and families.
* 🌟 Empathetic & Engaging: You understand what students want and help design experiences that enhance their satisfaction and sense of belonging.
* 💡 Naturally Curious & Adaptable: You’re always learning, bringing fresh ideas, and adapting quickly in fast-paced, changing environments.
* 📈 Data-Savvy Strategist: You know how to turn terrain work and market research into actionable insights that lead to enrolments.
* 🎨 Creative Problem-Solver: You spot what’s not working and improve it, with innovative thinking and a process-focused mindset.
* 👥 Team Player: You collaborate seamlessly but also shine when working independently.
* 👔 Presentable & Professional: You consistently represent the institution with poise, confidence, and a polished image.
*  🏆 Resilient Under Pressure: You remain composed, focused, and effective—even when the heat is on.