Social Media Manager

Social Media Manager

About the Role

We're seeking a creative and strategic Social Media Manager to take full ownership of our social media presence. This role will primarily focus on building and managing our personal brand across all platforms, with occasional client work. You'll be the voice behind our content, engaging with our community, and creating a cohesive 360-degree social media strategy.

Key Responsibilities

Personal Brand Management (Primary Focus)

* Create, schedule, and publish engaging content across all social media platforms (Instagram, LinkedIn, TikTok, Twitter/X, Facebook, YouTube, etc.)
* Develop and execute content strategies that align with our brand voice and goals
* Produce and launch video content, particularly for Instagram Reels and Stories
* Monitor and respond to comments, DMs, and community interactions in a timely, authentic manner
* Track analytics and adjust strategies based on performance data
* Stay ahead of social media trends and platform updates to keep content fresh and relevant

Client Social Media Management (Occasional)

* Manage social media accounts for select clients as needed
* Develop tailored content strategies for client brands
* Review and assess client deliverables and ongoing tasks
* Provide regular performance reports and recommendations

Required Qualifications

* 2+ years of proven experience managing social media accounts (professional or personal brands)
* Strong portfolio demonstrating successful social media growth and engagement
* Expert knowledge of Instagram, including Reels, Stories, and engagement best practices
* Excellent written communication skills with ability to adapt voice/tone for different platforms
* Experience with social media management tools (Later, Hootsuite, Buffer, Metricool, etc.)
* Proficiency in basic graphic design and video editing (Canva, CapCut, Adobe Suite, etc.)
* Strong understanding of social media analytics and ability to translate data into actionable insights
* Highly organized with excellent time management skills
* Self-starter who can work independently and take initiative

Preferred Qualifications

* Experience building personal brands from the ground up
* Knowledge of paid social advertising
* Understanding of SEO and content optimization
* Experience managing client accounts or working in an agency setting
* Familiarity with AI tools for content creation
* Photography/videography skills

What We Offer

* Opportunity to shape a growing personal brand from the ground up
* Creative freedom with strategic direction
* Flexible work arrangement
* Working Hybrid

To Apply

Please submit:

1. Your resume
2. Portfolio or examples of social media accounts you've managed
3. A brief cover letter explaining your social media philosophy and approach