Senior Media Buyer & Creative Strategist (Full-Time, 100% Remote)

About DTC Nova

DTC Nova is a performance-first growth partner for DTC e-commerce brands. We plan, launch, and scale profitable ad programs across Meta (Facebook/Instagram), TikTok, and Pinterest, and pair them with sharp creative strategy, fast testing cycles, and relentless optimization. Our clients span Morocco, the U.S., and beyond. We move quickly, own outcomes, and obsess over ROAS, MER, and profitable scale.

The Role

We’re hiring a Senior Media Buyer & Creative Strategist to own paid social performance and lead the creative engine that fuels it. You’ll manage $30K+/month per account budgets, architect testing roadmaps, brief and iterate high-performing creatives, and turn insights into revenue for e-commerce brands.

Type: Full-time (40h/week)

Location: Remote (100%)

Schedule: Semi-flexible, start between 09:00–10:00 and finish 18:00–19:00 (Africa/Casablanca), Mon–Fri

Compensation: 15,000 MAD fixed salary (gross) + performance bonuses as we scale

What You’ll Do
* Own end-to-end paid social on Facebook/Instagram, TikTok, and Pinterest: planning, launch, scaling, and profitability.
* Build rigorous testing frameworks (concept → hook → format → angle → offer), with clear KPIs (CPA/ROAS/MER/AOV/LTV).
* Lead creative strategy: research, messaging, angles, briefs, storyboards; collaborate with UGC creators/designers.
* Write high-impact ad copy (short & long form) aligned with brand voice, positioning, and audience stages.
* Spin up and iterate AI-assisted video & image creatives; make quick cuts and mockups when needed.
* Analyze performance daily/weekly; turn data into clear actions (scale, iterate, kill, pivot).
* Maintain clean account structures, naming conventions, and documentation (SOPs, reports, playbooks).
* Collaborate with CRO/email/landing page teams to improve conversion rate and overall funnel performance.
* Support tracking/attribution setup (pixels, CAPI, Events API, GA4, UTM governance, feed hygiene) with our tech team.

Must-Have Skills & Experience
* 5+ years hands-on media buying for DTC e-commerce (multi-SKU stores preferred).
* Proven success managing $30K+/month per account on Meta and TikTok; Pinterest experience in e-com required.
* Creative Strategy expertise: hypothesis-driven testing, angle discovery, brief writing, and iterative learning.
* Strong copywriting for performance (hooks, leads, bullets, CTAs, offer framing).
* AI creatives: comfortable using modern AI tools to ideate, cut, and version video/image ads.
* Basic Canva abilities for quick iterations and mockups.
* Solid grasp of branding, marketing strategy, targeting, and positioning.
* Languages: Professional English, French, and Arabic (Moroccan dialect a plus).
* Degree: Master’s in Marketing (or closely related field).
* Ideally worked with clients in Morocco and the USA and understand both markets’ nuances.

Nice-to-Have (Plus)
* Tracking/attribution depth: Meta CAPI / TikTok Events API / GA4, server-side events, feed optimization.
* Familiarity with tools like Triple Whale, Motion, Foreplay, CapCut/Adobe, Notion, ClickUp, Google Sheets.
* Experience briefing UGC creators and running creator/affiliate pipelines.

What Success Looks Like (First 90 Days)
* Ship a channel roadmap with clear testing cadence and learning agenda.
* Launch 10–15 new creative concepts with variants; document insights per iteration.
* Hit early-stage guardrail targets (e.g., < target CPA, positive signals toward 3–5× ROAS depending on margin).
* Establish clean reporting (daily/weekly) and crystal-clear kill/scale rules.

How To Apply

Send CV/LinkedIn + case studies/portfolio (budgets, KPIs, creative examples)

1. Three ad examples you led (links or slides) with objective, budget, KPI, and outcome.
2. A short note on your testing philosophy and favorite creative angle you’ve discovered in the last year.
3. Your availability and desired start date.