Product Sales Specialist

We are seeking a dynamic and experienced Product Sales Specialist based in Morocco to drive sales and GTM execution for AppScan, HCLSoftware’s flagship application security testing solution. The ideal candidate will have strong enterprise sales experience, deep familiarity with cybersecurity or application security domains, and a proven ability to influence stakeholders across complex sales cycles in the MEA region.

Key Responsibilities:

Sales & Solutioning:

* Define and execute the sales strategy for AppScan across Morocco.
* Position AppScan as a core component of customers’ secure software development lifecycle (SDLC) and DevSecOps initiatives.
* Own the complete sales cycle—from lead generation to deal closure and post-sale expansion.
* Collaborate with pre-sales, services, and product teams to craft tailored client solutions.
* Partner with Client Directors, regional channels, and alliance teams to drive pipeline and market penetration.

Sales Operations:

* Work closely with regional solution and delivery teams to track opportunities and ensure timely closure.
* Support vertical sales teams on application security opportunities and align with strategic industry priorities.
* Deliver accurate sales forecasting, budgeting, and pipeline reporting.
* Lead customer engagements, including POCs, executive briefings, and security workshops.
* Align with MEA geo and industry leaders on key business goals and strategic initiatives.

Marketing Enablement:

* Collaborate with the regional marketing team on targeted campaigns, events, and demand generation activities.
* Perform ongoing market and competitor analysis to refine GTM messaging and pricing strategy.
* Monitor application security trends, regional compliance needs, and competitive threats within the North African cybersecurity ecosystem.

Required Skills & Experience:

* 15+ years in enterprise software or cybersecurity sales, with MEA regional exposure.
* Minimum 5 years focused on Application Security (AppSec), including SAST, DAST, IAST, or DevSecOps tooling.
* Proven success in high-value, consultative sales engagements with enterprise and public sector clients.
* Experience working with regional partner ecosystems and building indirect sales channels.
* Strong understanding of digital transformation priorities in the Moroccan market.
* Excellent communication, executive presentation, and solution-selling capabilities.

Preferred:

* Experience working with public sector, BFSI, or regulated industries in Morocco.
* Knowledge of local and regional cybersecurity compliance frameworks (e.g., GDPR, Moroccan CNDP, or relevant MEA standards).
* Familiarity with Agile/DevOps methodologies and secure coding practices.