Marketing for Corporate & Investment Banking (CIB)

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BBVA es una compañía global con más de 160 años de historia que opera en más de 25 países donde damos servicio a más de 80 millones de clientes. Somos más de 121.000 profesionales trabajando en equipos multidisciplinares con perfiles tan diversos como financieros, expertos legales, científicos de datos, desarrolladores, ingenieros y diseñadores

* This person will be responsible for planning and developing the execution of the assigned Marketing deliverables in order to boost the BBVA CIB brand, leading to a stronger brand awareness, as well as driving business generation opportunities, aligned with the CIB business teams.
* Understanding and implementing marketing opportunities with third parties with the aim of boosting the BBVA brand.
* Understanding how media outlets work and the ability to interact with journalists on a one-to-one basis. Existing relations with relevant journalists will be especially appreciated.
* Deliver KPI reports to help monitor performance, identify insights/trends/anomalies, ensure all deliverables are meeting defined goals, and track results.
* Increase the local brand awareness visibility.
* Writing press releases, news, publications and content.
* Accompanying and supporting spokespersons in their meetings or direct contact with the local media.
* Participate in management and generating content for the company’s website and contribute to boosting other communication channels and social networks in collaboration with the global team.
* In charge of managing the local budget assigned.
* Collaborate with local and global teams to execute marketing needs aligned with the company’s goals and objectives.
* Contribute to the execution of client events and participate in the coordination of third-party business sponsorships in collaboration with external partners.

Requirements:

* Academic background in Marketing, Communications, or a related field.
* Knowledge and experience in the financial industry and preferably the CIB market.
* Strong background in managing corporate and client events.
* Knowledge of social media and influencers to more effectively connect with our potential stakeholders. Drive a 360º content and media approach, including the implementation of SEO, Content, email and owned and paid media strategies (when required), and deliver its execution and measurement indicators.
* Strong experience in defining and coordinating corporate and business events with clients.
* Experience in collaborating with external teams and agencies and different types of providers, ensuring that the defined goals are effectively executed.
* Experience in using owned and earned media strategies to develop brands and deliver business results

Technical skills:

* Advanced proficiency in Microsoft Office applications, mainly Excel, PowerPoint, Word
* Accustomed to working in a Google environment, highly recommended.

Language:

* Fluency in English and Spanish is a must

Soft skills:

* Good communication skills are a must, both written and spoken.
* Ability to manage stressful situations and solve problems effectively.
* Accustomed to managing budgets and strong experience in the negotiation process with internal and external stakeholders.
* Strong interpersonal skills with the ability to work across departments, including product, sales, and different back-office stakeholders (Legal, Finance, Compliance, Procurement)
* A team player with an open, collaborative, and multicultural mindset.
* Used to work with high-performance teams (attention to detail in search of work perfection).
* Creativity and autonomy with a “think outside the box” mentality.

Habilidades:

Empatía, Ética, Innovación, Orientación al cliente, Pensamiento proactivo