Email & SMS Marketing Expert (Remote – Full Time)

Company: Blogmerce

Location: Remote

About Us

We’re a fast-growing outdoor eCommerce company specialized in hunting, fishing, camping, hiking, and adventure gear.

Our brands combine quality products, powerful storytelling, and performance marketing to reach millions of outdoor enthusiasts worldwide.

We handle everything in-house, from product development and creative production to email marketing, automation, and SEO-driven content systems.

Our remote team spans France, Morocco, the U.S., the Philippines, and China, working together with one goal:

to create outdoor brands that people trust, remember, and buy from again.

About the Role: Email & SMS Marketing Manager

We’re looking for a data-driven, creative, and highly experienced lifecycle marketer to lead our Email & SMS marketing efforts across multiple brands.

You’ll own everything from strategy to execution, including segmentation, automation, design, analytics, deliverability, and list growth — to increase customer retention and revenue.

This isn’t a junior execution role, it’s a leadership position for someone who understands the full marketing ecosystem: funnels, paid traffic, creative testing, and compliance.

Key Responsibilities
* Develop and execute Email & SMS marketing strategies that drive sales and retention.
* Build automated customer journeys, flows, and funnels for different buyer segments.
* Design high-performing campaigns and A/B test creative, copy, and offers.
* Manage and expand subscriber lists legally through SEO, paid ads, and on-site pop-ups.
* Coordinate with content, design, and performance teams for unified campaigns.
* Optimize deliverability and maintain compliance (CAN-SPAM, GDPR, etc.).
* Analyze performance data (CTR, open rates, conversion rates, revenue per subscriber) and continually optimize.
* Collaborate with paid media team to build retargeting and win-back systems across channels.

Requirements
* 4+ years of hands-on experience with Email & SMS marketing (Klaviyo, Omnisend, Shopify, or similar).
* Proven ability to build full-funnel lifecycle campaigns that generate revenue.
* Deep understanding of audience segmentation, automation, and retention marketing.
* Strong design sense and experience using Canva, Figma, or in-platform email builders.
* Experience managing legal compliance (GDPR, CAN-SPAM, TCPA).
* Knowledge of SEO, paid ads, and website opt-in strategies to grow subscriber lists.
* Comfortable leading strategy while also executing campaigns hands-on.

Bonus Skills
* Experience with Shopify integrations and DTC automation stacks.
* Strong copywriting and storytelling ability for outdoor/lifestyle audiences.
* Familiarity with SMS tools (Postscript, Attentive, Klaviyo SMS, etc.).
* Experience with multi-brand management or international campaigns.

Why Join Us
* High-impact position: Your work directly influences revenue growth.
* Autonomy: Full ownership of strategy, execution, and experimentation.
* Creative freedom: Test and scale your own ideas with a team that supports innovation.
* Growth mindset: Be part of a company building the next generation of outdoor brands.

How to Apply

Interested?

Apply now through our official form:

* https://forms.gle/E13eLoXMhKZanx4g6