Creative Strategist, Paid Social (Premium DTC)

📍 Casablanca · Full-time

Benisouk is a premium Moroccan house of design. We craft handwoven rugs, ceramics, and brass objects through our own artisans, and sell them to a discerning clientele, primarily in the US. We’re scaling our craft globally from Morocco, and building the team to match.

We’re looking for a Creative Strategist to own the creative behind our paid social. Not to make “pretty ads,” but to understand why creative converts, build a structured testing system, and feed our media buying with winning concepts.

What you’ll do

• Brief 10 to 15 new creative concepts per week around clear angles and hooks

• Analyze what wins and why, then iterate

• Direct our in-house photographer and videographer (you brief, you don’t execute)

• Keep every asset true to our voice: understated, documentary, craft-led

What we’re looking for

• 4 to 6 years in creative strategy for DTC e-commerce

• Hands-on with accounts spending $300K+ per year in paid social

• Experience with physical product brands (home, fashion, beauty, lifestyle)

• You read Meta Ads Manager fluently and connect creative to ROAS

• Fluent English and French

Bonus: home/décor/premium background · US market experience · you’ve scaled an account