Creative Strategist × Copywriter (Full-Time, 100% Remote)

About DTC Nova

DTC Nova is a performance-first growth partner for DTC e-commerce brands. We pair sharp creative strategy with fast testing cycles across Meta (Facebook/Instagram), TikTok, and Pinterest to turn insights into revenue. Our clients span Morocco, the U.S., and beyond. We move quickly, own outcomes, and obsess over clarity, speed, and learnings.

The Role

We’re hiring a Creative Strategist × Copywriter to lead our ad and email creative engine. You’ll research audiences, craft angles, write high-impact copy, storyboard concepts, and collaborate with designers/UGC creators to ship winning assets—then turn results into clear learnings and next tests.

* Type: Full-time (40h/week)
* Location: 100% Remote
* Schedule: Semi-flexible, start between 09:00–10:00 and finish 18:00–19:00 (Africa/Casablanca), Mon–Fri
* Salary Range: 10,000 - 15,000 Dh depending on experience.

What You’ll Do

* Build creative strategies per brand: audience insights, messaging hierarchies, offers, hooks, and angles.
* Write ad copy for Meta/TikTok/Pinterest (hooks, scripts, captions, CTAs) and email copy (flows & campaigns).
* Develop creative briefs and storyboards; collaborate with UGC creators, editors, and designers to produce assets.
* Use Canva & Photoshop to create/iterate static ads, thumbnails, and quick mockups.
* Produce and version AI-assisted image/video concepts (concepting, prompts, light edits).
* Organize concepts, variants, and learnings in clear doc sets (SOPs, naming conventions, and swipe files).
* Partner with our performance team to interpret results and propose the next test plan.

Must-Have Skills & Experience

* 3+ years in creative strategy and copywriting for DTC e-commerce (multi-SKU brands a plus).
* Portfolio showing high-performing ads (static & video) and email copy (flows + campaigns).
* Design skills are mandatory: proficient in Canva & Photoshop (production-ready social ads).
* Strong grasp of branding, marketing strategy, targeting, and positioning.
* Platform-native thinking for Meta, TikTok, and Pinterest (formats, hooks, thumb-stop theory, watch time, etc.).
* Comfortable leveraging AI tools to ideate and version creatives.
* Clear, concise writing with excellent headline/lead/CTA instincts; tone matching per brand.
* Languages: Professional English, French, and Arabic
* Degree: Master’s in Marketing (or closely related field).
* Bonus: experience with clients in Morocco and the USA.

How To Apply

1. A Short cover letter on why you think you're a good fit for this role (Mandatory)
2. A portfolio of ads (static/video) and email copy (flows/campaigns) you authored—links or a PDF.