At Berytrade, we bring global brands closer to families and businesses across the Middle East and Europe. Headquartered in Valencia, Spain, with a regional office in Beirut, Lebanon, we are a leading distributor and retailer of baby, toy, and lifestyle products.

We are the franchise owners and operators of Toys“R”Us and Babies“R”Us in Lebanon, delivering world-class retail experiences to local families, while also distributing trusted international brands across the MENA region.

Our mission is simple: to enrich everyday life by connecting people with products they love and trust. With decades of market expertise, we have built strong networks across Europe, Lebanon, and the GCC, expanding our footprint through retail, wholesale, and strategic partnerships.

Berytrade is more than a distributor — we create experiences and opportunities. From launching iconic international retail brands locally to empowering entrepreneurs with new distribution channels, we bridge global innovation with regional needs.

Looking ahead, we are expanding our presence across the GCC region, strengthening our role as a regional leader in both retail and distribution, and welcoming partnerships with brands, retailers, and innovators who share our vision of delivering quality, trust, and memorable customer experiences.
Berytrade - Leading Steps Forward