Senior Media Buyer

Reports to: Marketing Manager / Performance Lead

Company: Ootlah – GCC’s leading activities & experiences booking platform

About Ootlah

Ootlah is a fast-growing GCC platform for booking activities, attractions, and experiences across Saudi Arabia, the UAE, Bahrain, and beyond. We are expanding our marketing team to fuel our growth, scale our acquisition campaigns, and increase brand visibility across the region.

Role Overview

We are looking for a highly analytical and performance-driven Media Buyer to manage paid advertising campaigns across Meta, Google, Snapchat, TikTok, and other digital platforms. The ideal candidate has a strong understanding of performance marketing, ROAS optimization, and GCC-based consumer behaviour—especially in the travel & activities sector.

You will be responsible for planning, launching, optimizing, and scaling campaigns that drive conversions, sales, and high-quality traffic to Ootlah.

Key Responsibilities1. Campaign Strategy & Planning
* Develop paid media strategies aligned with Ootlah’s business goals (sales, acquisition, retention).
* Identify audience segments, personas, and interest clusters across GCC markets.
* Allocate budgets based on ROI, market demand, and performance trends.

2. Campaign Execution & Optimization
* Launch and manage campaigns on Meta Ads, TikTok Ads, Google Ads, Snap Ads, and others.
* Monitor daily performance and optimize for ROAS, CPA, CPC, CTR, and conversions.
* Implement retargeting, lookalike audiences, and dynamic ads.
* Create A/B tests (creatives, audiences, placements, landing pages).

3. Creative Direction
* Work with designers to develop ad creatives (static, video, UGC style).
* Suggest creative concepts based on audience psychology and platform trends.

4. Data, Tracking & Reporting
* Ensure accurate tracking (GA4, Meta Pixel, server-side tracking, UTMs).
* Analyse funnel performance and customer behaviour.
* Prepare weekly and monthly performance reports with insights and next steps.

5. Market Research
* Monitor competitors (e.g., Klook, GetYourGuide, local apps).
* Stay updated with industry trends, seasonality, and market demand in GCC.
* Suggest new platforms and opportunities for growth.

6. Coordination & Collaboration
* Work closely with:
* Marketing Manager
* Acquisition team
* Content & creative team
* Tech team (for tracking, pixels, landing pages)

RequirementsMust-Have
* 2–4 years experience in media buying or performance marketing.
* Strong experience with Meta Ads and Google Ads.
* Solid analytical skills; confident with numbers, ROAS, CPA and data interpretation.
* Experience in GCC markets (Saudi/UAE preferred).
* Ability to handle budgets and scale campaigns responsibly.
* Excellent communication and reporting skills.

Good to Have
* Experience in travel, tourism, or e-commerce.
* Familiarity with GA4, server-side tracking, and attribution tools.
* Basic creative editing (Canva, simple video edits).
* Arabic language is a plus but not required.

KPIs
* ROAS & profitability per campaign
* Cost per acquisition (CPA)
* Conversion volume and quality
* Revenue generated from paid channels
* Growth of retargeting & warm audience pools
* Creative testing frequency & improvement in CTR/CPM

Why Join Ootlah
* Work with a fast-growing GCC travel tech brand
* Creative environment with room for experimentation
* Opportunities for growth into senior performance roles
* Direct impact on company sales and expansion