Marketing Coordinator

Company Description

Proudly Canadian, Mimi Beds specializes in creating Montessori beds for kids, fostering a safe, comfortable, and inspiring sleep environment that promotes independence and growth. With meticulous craftsmanship and a commitment to quality, our beds combine functionality, aesthetics, and the principles of Montessori education. Mimi Beds aims to make bedtime a joyful experience for children and parents alike, nurturing a sense of wonder and exploration in the world of dreams.

Role Description

We’re seeking a highly organized and creative Marketing Coordinator to support our growing marketing team. You will assist the Marketing Manager across a range of initiatives, helping to drive awareness, engagement, and conversions through influencer partnerships, community engagement, performance marketing, and more. This is a hands-on role ideal for someone passionate about digital marketing and excited to contribute to multiple facets of a growing brand.

Influencer & Affiliate Program Support

* Assist with recruiting, onboarding, and managing influencers and content creators
* Help grow and coordinate affiliate and brand ambassador programs
* Track performance metrics and compile reports for campaigns and partnerships

Community & Social Media Engagement

* Monitor and respond to comments, DMs, and tags across social platforms
* Identify opportunities to join conversations, build community, and grow brand presence
* Maintain a consistent tone of voice and reinforce brand identity

Content Coordination

* Assist in producing, curating, and scheduling social content (posts, stories, videos)
* Collaborate with content creators and internal teams to gather assets for campaigns
* Support creative needs for paid ads (UGC, product highlights, lifestyle content)

Paid Ads & Performance Review

* Help organize creative for ad testing (Meta, TikTok, Google, etc.)
* Review ad performance data and assist in compiling performance reports
* Collaborate with the Marketing Manager to identify trends and recommend optimizations

Email & CRM Marketing

* Assist in drafting, formatting, and scheduling email campaigns
* Segment lists and track email performance (open rate, CTR, conversion)
* Support automation setup and list hygiene practices

SEO & Website Content

* Conduct keyword research and assist in optimizing website content for search
* Help with updating product pages, meta descriptions, and blog content

Qualifications

Experience in ecommerce, DTC, or with Shopify brands

Familiarity with SEO tools (e.g., SEMrush, Ahrefs)

Basic video editing or graphic design skills

Experience working with influencer platforms or affiliate tracking tools