Marketing & Content Coordinator

About Mohammed VI Polytechnic University

Mohammed VI Polytechnic University (UM6P) is a research-driven institution focused on innovation and sustainable development in Africa. Situated in the heart of the Green City, Benguerir, UM6P strives to make a global impact by fostering economic and human development through cutting-edge research and education.

About SHBM

Founded in 2020, the School of Hospitality Business and Management (SHBM) at UM6P in Ben Guerir, Morocco, offers a globally recognized bachelor's in hospitality business & management, accredited by the Moroccan Ministry of Higher Education and certified by the École hôtelière de Lausanne (EHL). With a focus on innovation, sustainability, and entrepreneurship, SHBM prepares future leaders to drive positive change in the global hospitality and business industry.

About the Role

We are looking for a Marketing & Content Coordinator to strengthen SHBM’s visibility through creative, purposeful content. In this role, you will create and manage content, work on campaigns, and contribute to branding projects that speak to our community and attract future students.

Working closely with different departments, students, and alumni, you’ll translate real experiences into compelling digital content. Your work will support our strategic goals in recruitment, engagement, and brand positioning—helping SHBM stand out as a distinctive business and hospitality school.

Key Responsibilities

Content Creation & Digital Storytelling

* Develop marketing materials and collaterals such as e-brochures, presentations, and editorial content tailored to SHBM’s audiences.
* Craft compelling social media posts, captions, and campaigns for LinkedIn, Instagram, and Facebook.
* Edit and optimize videos, photos, and visuals for digital platforms, ensuring high engagement.

Community Engagement & Brand Presence

* Manage SHBM’s social media channels and maintain a consistent, engaging brand voice.
* Monitor trends, respond to comments/messages, and actively engage with our digital community.
* Work closely with students, faculty, and alumni to source and share authentic stories and testimonials.

Content Strategy & Performance Optimization

* Manage and update SHBM’s website content to align with strategic messaging.
* Oversee the content calendar to ensure timely, impactful communication.
* Track performance analytics and suggest improvements for reach and engagement.
* Align messaging with student recruitment efforts, industry collaborations, and SHBM’s values.

Interpersonal & Strategic Skills

* Creative & Initiative-Oriented – You bring fresh ideas and take ownership of projects.
* Strategic Thinker – You align content with SHBM’s long-term goals.
* Detail-Oriented & Organized – You manage multiple content streams with precision.
* Strong Storytelling Skills – You know how to craft narratives that captivate and inspire.
* Collaborative Mindset – You thrive in teamwork and cross-functional projects.

Digital Tools & Technical Skills

* Social media management – Experience in handling LinkedIn, Instagram, and Facebook.
* Content creation & design – Proficiency in Canva (mandatory); Photoshop is a plus.
* Video editing – Experience with iMovie, CapCut, or similar tools.
* Analytics & optimization – Understanding of performance tracking and engagement metrics.

Requirements

* Academic background: Bac +3 to Bac +5 in Marketing, Communication, Management, Hospitality Business, or Events.
* Language proficiency: Fluent in both English and French (excellent written and verbal communication skills).
* Adding a portfolio showcasing your content creation and design work to your application is a true plus. 📩 You can send it to: [email protected].

Why join us?

* Opportunity to work in a forward-thinking institution at the forefront of African development.
* A collaborative and innovative work environment where ideas are valued.
* Hands-on experience in various aspects of marketing and communication, with room for creativity and growth.

Location: Mohammed VI Polytechnic University, Benguerir

🚀 Apply now and be part of a team shaping the future of education and development in Africa!