Marketing Communications Manager

JOB DESCRIPTION

The Marketing & Communications Manager plays a strategic role in advancing the reputation, growth, and success of Casablanca American School through the management of marketing, communications, admissions oversight, events, and alumni engagement. The role involves close collaboration with school leadership to support student and staff recruitment, drive enrollment, and promote community connections, both locally and internationally

.This position supervises the Marketing and Communications function, provides leadership support to the Admissions Office, and acts as a liaison for alumni relations and school-wide events

.
MAIN RESPONSIBILITIES & DUTIES

:
1. Strategic Marketing and Brand Developm

* entDevelop and implement the school’s annual marketing and brand strategy to drive enrollment and visibili
* ty.Oversee digital content creation, social media management, and website design and updat
* es.Ensure consistent use of CAS brand identity across all departments and materia
* ls.Manage marketing budgets and analytics in collaboration with the School Direct

or.2. Admissions Oversi

* ghtSupervise the Admissions Officer, ensuring timely, professional, and effective management of the admissions process from inquiry to enrollme
* nt.Support and co-lead open houses, campus visits, and promotional outrea
* ch.Guide strategies to maximize student registrations and analyze admissions tren
* ds.Coordinate efforts between Admissions, Finance, Registry, and Academic teams including the S

LT.3. School Communications and Eve

* ntsLead internal and external communications, ensuring clear messaging with families, students, and sta
* ff.Support organization of key school events such as Back-to-School Barbecue, New Parent Breakfast, Spring Fair, and Graduati
* on.Act as liaison between school and community partners, including the PTC and student-led clu
* bs.Create opportunities for positive press coverage and community reputation-building initiativ

es.4. Alumni Engagem

* entBuild and maintain the school’s alumni network with key staff and community membe
* rs.Create content and programming (e.g., “What After CAS” series, alumni talks, LinkedIn presence) to highlight alumni success stori
* es.Promote alumni involvement in school life through mentorship and community-building even

ts.5. Other Responsibilit

* iesDeliver the yearly school calendar and contribute to the CAS Environmental Action and Social Media Committe
* es.Help maintain a welcoming and inclusive school culture through parent communications and outreach syste
* ms.Reports to the School Direc

tor
QUALIFICATI

* ONS:Master’s degree in Marketing, Communications, Education, or related fi
* eld.Fluent in English, French, and Arabic (oral and writt
* en).Proven experience in digital marketing, communication strategy, and/or school admissi
* ons.Ability to lead projects, manage people, and collaborate across departme
* nts.Strong communication and public presentation ski
* lls.Experience in school environments or non-profits is a p

lus.