Integrated Insight & Strategy Lead, MERA & Saudi Arabia

Role Summary

As a function in the Global Commercial Analytics (GCA) department within Pfizer, Integrated Insights & Strategy (IIS) plays a critical role enabling Pfizer’s commercial brand strategy. This team functions as internal consultants and brand strategists that partner with senior commercial and cross-functional leaders, activating data-driven problem solving in a way that the business can execute to drive impact and unlock value.

The IIS Lead for MERA-Saudi is accountable for the delivery of high quality and impactful strategic business decision support to the Middle East-Russia-Africa cluster as well as the Saudi Arabia market in the International Commercial Division (ICD). This person will be accountable for leading performance measurement, informing investment decisions, and guiding commercial strategy. The role serves as the primary GCA relationship manager, accountable to both the MERA and Saudi Arabia presidents, business unit leadership and other members of the MERA and Saudi Arabia leadership teams.

The IIS MERA-Saudi Lead will lead cross-functional analytic teams of IIS Therapeutic Area (TA) experts, Data Scientists, Analytic Engineers and others to deliver robust analytic solutions to address the highest priority business issues. This person will be responsible for ensuring GCA colleagues collaborate with Commercial Finance, CMO Business Partners, Digital, Chief Business Office, and other functions as appropriate to ensure optimal actionability of insights and execution of those actions.

The IIS MERA-Saudi Lead is accountable for driving the commercial analytics agenda grounded in ICD strategic priorities, guiding the GCA team on the design and execution of analytics and insights plans that reflect that agenda, and delivering actionable insights that result in direct business impact. This person must be a proactive and strategic thought partner, strong project manager, and capable influencer with and without direct authority.

Role Responsibilities

Reporting to the Emerging Markets IIS Lead, the IIS MERA-Saudi Lead will serve as single point of contact for analytics to country and cluster leadership and will be responsible for leading cross-functional teams delivering GCA capabilities to these business partners.

* Serve as a strategic analytic advisor to the MERA Cluster President, MERA Country Managers, and Saudi Arabia Country President, proactively engaging and partnering with business colleagues to identify and prioritize challenges requiring analytic solutions that will drive informed decision-making
* Guide strategic performance measurement discussions with country/cluster LTs
* Implement new GCA capabilities and solutions in the country/cluster
* Enable clear line of sight of the market and competitive landscape of the pharmaceutical industry in the country/cluster

* Set a vision and lead the IIS TA experts assigned to MERA and Saudi Arabia to ensure robust and consistent analytics and insights delivery.
* Lead a highly engaged and motivated team.
* Foster an environment and culture characterized by high performance, impactful work, customer focus, analytic innovation, insight integration, best practice sharing and pride.
* Proactively identify and encourage career opportunities that will support the professional development goals of each team member.

* Accountable for the delivery of analytics and insights across the catalog of GCA services, including:
* Primary market research to inform strategy development and guide sales and marketing decisions
* Secondary data analysis to ensure comprehensive understanding of market and customer dynamics, including competitive insights, industry trends, market access dynamics, and portfolio performance
* Promotion effectiveness & insights to guide effective use of promotional resources, including delivery of customer segmentation and targeting, promotional resource allocation analysis, FF sizing and structure, omnichannel analytics, etc.
* Forecasting & modeling to support long-range forecasting and inform resource allocation, strategies and tactics.
* Data stewardship & reporting, including identification of new data sources in partnership with GCA Data Strategy.
* Advanced analytics including predictive modeling, data science, and artificial intelligence/machine learning
* Omnichannel analytics & insights including development of Customer 360s, customer profiles, predictive behavioral analytics, channel and content analysis, etc.

* Ensure proactive and collaborative working relationships with relevant cross-functional partners (as mentioned above) as well as Global and Commercial Office (ICO/EMCO) IIS colleagues and other EM IIS team members to adapt global and regional strategies to the country/cluster as relevant, to share knowledge and expertise and to ensure cohesive activities and quality analysis and insights.
* Lead the definition and consistency of business metrics, striving for continuous improvement in analytic approaches across all brands and business units.
* Ensure systematic knowledge management to identify and maximize cross-category and cross-market synergies.
* Actively seek opportunities to work with CMO Business Partners, other CMO functions, and Digital to identify solutions and services that build on analytic insights.
* Negotiate budget, service levels and operating plan with MERA/Saudi leadership

Basic Qualifications

* Bachelor’s degree required, Masters preferred in a quantitative discipline
* 10+ years of strong multi-disciplinary experience with a preference for exposure to business analytics, marketing, sales/operations, finance, and/or strategy
* Track record of thought partnership with commercial leadership to advance business priorities and goals
* Budget management and resource allocation experience

Preferred Qualifications

* Knowledge of the pharmaceutical industry in MERA-Saudi, including relevant data sources required to understand and generate insights about the market
* Experience across GCA services including data analytics, primary and secondary market research, data reporting & visualization, data processing, use of AI/ML and commercial analytic tools; specific experience in Dataiku/DSS and Tableau are highly desired
* Proven ability to effectively partner with commercial leadership with the capacity to quickly understand business strategies and establish relationships of trust and credibility
* Demonstrated ability to lead across the matrix and influence without authority
* Innovative and agile mindset
* Demonstrated analytics & insights expert
* Demonstrated ability to thrive in change
* Fluency in English required

Work Location Assignment: Hybrid

Purpose

Breakthroughs that change patients' lives... At Pfizer we are a patient centric company, guided by our four values: courage, joy, equity and excellence. Our breakthrough culture lends itself to our dedication to transforming millions of lives.

Digital Transformation Strategy

One bold way we are achieving our purpose is through our company wide digital transformation strategy. We are leading the way in adopting new data, modelling and automated solutions to further digitize and accelerate drug discovery and development with the aim of enhancing health outcomes and the patient experience.

Flexibility

We aim to create a trusting, flexible workplace culture which encourages employees to achieve work life harmony, attracts talent and enables everyone to be their best working self. Let’s start the conversation!

Equal Employment Opportunity

We believe that a diverse and inclusive workforce is crucial to building a successful business. As an employer, Pfizer is committed to celebrating this, in all its forms – allowing for us to be as diverse as the patients and communities we serve. Together, we continue to build a culture that encourages, supports and empowers our employees.

Disability Inclusion

Our mission is unleashing the power of all our people and we are proud to be a disability inclusive employer, ensuring equal employment opportunities for all candidates. We encourage you to put your best self forward with the knowledge and trust that we will make any reasonable adjustments to support your application and future career. Your journey with Pfizer starts here!

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